In July 2026, Hoku touched at least $3,829 in revenue:
$1,383 collected through its own card links,
$1,160 rung up at your counter minutes after a Hoku call, and
$1,286 ordered online right after talking to Hoku. Along the way it
answered 655 real calls, screened out 224 robocalls,
and handled roughly 9.8 hours of phone time for you.
Every one of those orders started as a call Hoku answered - the traced numbers are a floor,
and section 01 shows how we counted.
What's inside
1 Assisted orders2 Orders & sales3 Menu & top sellers4 Call performance5 Conversion & value
01
Assisted Orders
Where Hoku's phone orders actually land
Every order on this page started as a call Hoku answered. Since the pay-in-store option
was added on July 10, most callers order with Hoku's help and then pay at the counter or
finish online, so their orders land in your Square, not in Hoku's card-link
numbers. We traced the ones we can prove by matching each caller's phone number to the
Square ticket, minutes apart, same customer.
15
Counter orders traced
$1,160 · rung up by your team
23
Online orders traced
$1,286 · within 30 min of a call
▲ 64% vs June
$3,829
Hoku-touched revenue
card links + traced orders
▼ 18% vs June
Before and after the July 10 change
Daily average
Through July 10
After July 10
Change
Hoku card-link orders
2.9 / day
0.5 / day
-82%
Calls handed to your team
9.6 / day
13.5 / day
+40%
Counter pickup orders
54.4 / day
59.9 / day
+10%
The drop in card-link orders lines up exactly with the July 10 update:
the orders did not disappear, they moved to your counter and your team.
These are floors, not totals. A traced order requires your team to have typed the
caller's phone number into the ticket, which happened on only 19 of
1,802 counter pickup tickets this month. So the more orders finish at
the counter, the more this floor undercounts what Hoku really drove. The real assisted
number is higher. The fix we are building:
Hoku files the ticket itself before it hands the call over, so every phone order is
counted automatically.
02
Orders & Sales
Card-link orders Hoku placed directly - traced counter and online orders are in section 01
40
Orders
▼ 62% vs June
$2,022
Menu value ordered
▼ 61% vs June
$1,383
Collected (Square)
68.4% of menu value
▼ 61% vs June
$51
Avg order value
▲ 1% vs June
How customers paid
Online card link38 orders · $1,947
Pay at pickup2 orders · $75
Collected reflects Square-confirmed payments (card links completed plus counter payments). The gap to menu value is mostly payment links that were sent but not finished by the customer, an opportunity to lift completion.
By location
Location
Orders
Value
Kahului
35
$1,686
Kihei
5
$336
Busiest day: Friday, July 3 · 7 orders · $361.
Daily order value · July 2026
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
03
Menu & Top Sellers
What customers ordered most through Hoku
Top items by quantity ordered
Loco Moco
15
Hamburger Steak
14
Pastele Stew
11
Hurricane Mochiko Chicken
11
Chicken Katsu
6
Chicken Cutlet
5
Hurricane Poke Bowl
4
Hammah Bacon Burger
4
Smoked Meat Bao Sliders
3
Smoked Meat
3
Poke Nachos
2
Hurricane Fries
2
Loco Moco led the month at 15 ordered, followed by
Hamburger Steak and Pastele Stew. What callers order through
Hoku is a clean read on demand, useful signal for prep and specials planning.
04
Call Performance
How Hoku handled the phones
879
Total calls
▲ 4% vs June
655
Real calls
224 robocalls filtered
▲ 3% vs June
55s
Avg call
longest 9m 50s
▼ 34% vs June
57.9%
Sent to team
379 calls
▲ 42% vs June
How calls ended
Forwarded to your team
379
Customer ended call
237
Silence / no response
32
Misdialed
4
Technical errors
3
Hoku hands off to your team when a caller needs something beyond ordering. 379 calls (57.9%) were routed to a person this month.
Busiest days of week
Mon
82
Tue
63
Wed
98
Thu
117
Fri
121
Sat
73
Sun
101
Busiest call hours (HST)
6a
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
7p
8p
05
Conversion & Value
From ringing phone to money in the till
Call to order funnel
Real calls answered
655 · 100.0%
Engaged past greeting
626 · 95.6%
Chose a location
538 · 82.1%
Reached ordering
529 · 80.8%
Orders captured
40 · 6.1%
Month over month: Hoku answered 655 real calls
(636 in June) and captured 40 orders through
its card links (105 in June). Since Hoku's July 10 update it asks up front whether
you would like to pay in store at pickup, and 379 calls (up from
260) were handed to your team, so more phone orders are now rung up
at the counter. Section 01 traces the ones we can prove back to Hoku callers.
9.8 hrs
Phone time handled
379
Calls triaged to team
$3,829
Hoku-touched revenue
What's working
655 real calls answered on the first ring, plus 224 robocalls screened out automatically.
40 orders captured worth $2,022 in menu value, avg $51 per order.
80.8% of callers reached the ordering step, strong top-of-funnel engagement.
Opportunities next month
Lift payment-link completion: 68.4% of ordered value was collected: a nudge or SMS reminder could close more.
Staff the peaks: lunch (11am-1pm) and dinner (5pm-7pm) drive most calls, Friday is the busiest day.
Review the 57.9% handoff rate together to see which questions Hoku could handle end-to-end.
Lonely Pine AI
Prepared for Tasha & Duke · Sparky's Food Co · July 2026. Sales figures are Square-confirmed. Compared with June 2026.