Sparky's Food Co  ·  Hoku Voice Agent
Monthly Performance Report
September 2026
$1,350
Hoku-touched revenue
card links + traced orders
▼ 42% vs August
28
Paid orders Hoku touched
16 paid card links + 12 traced
▼ 28% vs August
469
Real calls answered
▼ 27% vs August
298
Handed to your team
63.5% of real calls
▼ 31% vs August
53s
Avg call time
▲ 18% vs August
381
Robocalls blocked
▲ 18% vs August
September came in two halves. Until September 18, Hoku took phone orders. That day we paused phone ordering, because card-link orders were being confirmed to callers before they were paid, and an unpaid order never reaches your kitchen. Since then Hoku answers every call and hands order callers to your team. Across the month it answered 469 real calls, screened out 381 robocalls, and touched at least $1,350 in paid orders: $686 through its card links and $663 traced to your counter and online orders right after a Hoku call.
What's inside
1   What changed 2   Assisted orders 3   Orders & sales 4   Menu & top sellers 5   Call performance 6   Conversion & value
01

What Changed in September

Phone ordering paused, and a faster path to your team

On September 18 we paused phone ordering through Hoku. Card-link orders were being confirmed to callers before the customer had paid, and an unpaid order never reaches your kitchen, so some customers arrived for food that was never made. Since then Hoku answers every call, handles questions about hours, and hands order callers straight to your team. Phone ordering stays paused until we agree with you on how it comes back.
The month in three parts
Taking orders
September 1 to September 18
Ordering paused
September 18 to September 25
New greeting
From September 25
Real calls26111197
Average call length1m 18s29s14s
Handed to your team48.3%79.3%86.6%
Hoku had to ask "Still there?"23.4%59.5%6.2%
Median time to reach your teamn/a30s9s
Left before reaching your teamn/a20.7%13.4%
The September 25 fix. After the pause, Hoku's greeting told callers it was putting them through, so many waited in silence while Hoku waited for them to speak. On September 25 we changed the greeting to ask how Hoku can help. Since then callers reach your team in a median of 9 seconds, down from 30, and the share of calls where Hoku had to ask "Still there?" fell from 59.5% to 6.2%.
02

Assisted Orders

Where Hoku's phone orders actually land

Every order on this page started as a call Hoku answered. Since September 18 Hoku no longer takes orders itself: it hands every order caller to your team, so phone orders now land at your counter or online, in your Square. We traced the ones we can prove by matching each caller's phone number to the Square ticket, minutes apart, same customer.
0
Counter orders traced
$0 · rung up by your team
▼ 100% vs August
12
Online orders traced
$663 · within 30 min of a call
• 0% vs August
$1,350
Hoku-touched revenue
card links + traced orders
▼ 42% vs August
These are floors, not totals. A traced order requires your team to have typed the caller's phone number into the ticket, which happened on only 5 of 506 counter pickup tickets this month. So the more orders finish at the counter, the more this floor undercounts what Hoku really drove. The real assisted number is higher. The simplest way to count them is for your team to type the caller's phone number into each phone pickup ticket.
03

Orders & Sales

Card-link orders Hoku placed directly - traced counter and online orders are in section 02

37
Orders
▲ 85% vs August
$2,288
Menu value ordered
▲ 50% vs August
$686
Collected (Square)
30.0% of menu value
▲ 8% vs August
$62
Avg order value
▼ 19% vs August
How customers paid
Online card link31 orders · $1,890
Pay at pickup6 orders · $398
Collected reflects Square-confirmed payments. The gap to menu value is card-link orders that were never paid. An unpaid card-link order never reaches your kitchen, which is why phone ordering was paused on September 18 (section 01).
By location
LocationOrdersValue
Kahului37$2,288
Busiest day: Friday, September 4 · 4 orders · $745. Kahului was the only location all month. Hoku's last orders were taken on September 18, when phone ordering was paused (section 01).
Daily order value · September 2026
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
04

Menu & Top Sellers

What customers ordered most through Hoku

Top items by quantity ordered
Hawaiian Plate
22
Smoked Meat
12
Pastele Stew
9
Chicken Katsu
9
Loco Moco
5
Hamburger Steak
5
Mochiko Chicken
4
Poke Nachos
3
Hawaiian Sun
2
Crispy Golden Fries
2
Mom's Noodle Mac Salad
2
Crispy Hurricane Chicken Sandwich
2
Hawaiian Plate led the month at 22 ordered, followed by Smoked Meat and Pastele Stew. What callers order through Hoku is a clean read on demand, useful signal for prep and specials planning. These items cover September 1 to 18, the part of the month when Hoku was still taking orders.
05

Call Performance

How Hoku handled the phones

851
Total calls
▼ 12% vs August
469
Real calls
381 robocalls filtered
▼ 27% vs August
53s
Avg call
longest 13m 05s
▲ 18% vs August
63.5%
Sent to team
298 calls
▼ 6% vs August
How calls ended
Forwarded to your team
298
Customer ended call
145
Silence / no response
24
Misdialed
1
Technical errors
1
Until September 18 Hoku handed off callers who needed something beyond ordering. Since then it hands every order caller to your team, so 298 calls (63.5%) reached a person this month.
Busiest days of week
Mon
63
Tue
78
Wed
93
Thu
62
Fri
91
Sat
47
Sun
35
Busiest call hours (HST)
6a
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
7p
8p
06

Conversion & Value

From ringing phone to money in the till

Call to order funnel
Real calls answered
469 · 100.0%
Engaged past greeting
454 · 96.8%
Chose a location
90 · 19.2%
Reached ordering
85 · 18.1%
Orders captured
37 · 7.9%
Month over month: Hoku answered 469 real calls (644 in August) and captured 37 orders through its card links (20 in August). September had three changes. Kahului was the only location all month. Renovations kept the restaurant take-out only from September 16 until the work finished around September 25. And phone ordering through Hoku was paused on September 18, so after that date every order caller was handed to your team: 298 calls (63.5%, up from 435) reached a person.
6.9 hrs
Phone time handled
298
Calls triaged to team
$1,350
Hoku-touched revenue
What's working
  • 469 real calls answered on the first ring, plus 381 robocalls screened out automatically.
  • Since the September 25 greeting change, callers reach your team in a median of 9s, down from 30s.
  • Callers left waiting in silence fell from 59.5% of calls to 6.2%.
Opportunities next month
  • Agree together how phone ordering comes back, so every order Hoku takes reaches your kitchen.
  • Staff the peaks: calls clustered at 11a, 2p and 12p HST, and Wednesday was the busiest day. Every order call now comes to your team.
  • Type the caller's phone number into phone pickup tickets (5 of 506 had one this month), so Hoku's share is counted.
Lonely Pine AI
Prepared for Tasha & Duke · Sparky's Food Co · September 2026. Sales figures are Square-confirmed. Compared with August 2026.
07

Google Reviews

Your public standing on Google, and what it is doing over time

1,646
Total reviews
as of 2026-09-30
4.9
Average rating
out of 5
+22
New reviews
since end of 2026-08
Reply coverage: not measurable yet

Google exposes review replies only through an API tier that has to be granted per business. That request was filed on 7 August (case 9-5695000041864) and is still with Google. Until it is approved we can see how many reviews you have and what they average, but not which ones carry a reply, so no reply rate is shown here rather than a misleading zero.